Leveraged a social media influencer model to identify thought leaders across the business who were embracing and encouraging innovation...

Developed a targeted strategy for companies with 80% or more employees onboarded remotely. Companies were also categorised according to sect...

TensorFlow’s homepage underwent a new design; site user experience was tested and validated with intended audiences...

Facebook Ad Strategy - messaging and Ads were built around priorities of Manettas Seafood Markets’ target market and their existing...

Product postioning - positioned Absolut Mixt’s convenience as an extension of Absolut Vodka to prevent dilution of mother brand...

Branding rehaul - created a brand book & direction for the company. Following this, Christine & her team categorised each existing...

Business strategy - implemented a comprehensive market study which included competitive analysis, conducted commercial...