How Manettas Seafood Markets increased their revenue and ROAS in 1 Year
About Manettas Seafood Markets
Manettas Seafood Markets is an online and physical seafood market delivering fresh, premium quality seafood products direct to customers & businesses.
Challenge
Manettas Seafood Markets wanted to compete with established supermarket brands in Australia like Coles & Woolworths. They wanted to increase their volume of purchases, Customer Lifetime Value (LTV) & ultimately expand their store to multiple locations.
However, Manettas Seafood Markets faced the challenge of a low spend on their performance marketing campaigns and a low Return-On-Ad-Spend (ROAS).
Andreas had the right experience and expertise
Expertise
Performance Marketing, Growth Marketing, Digital Strategy, e-commerce, B2B, B2C
Experience
Head of Operations, G Squared
Performance Manager, Bohemia Group
Digital Marketing Manager, Waterlogic International
Facebook Ad Strategy - Messaging and Ads were built around priorities of Manettas Seafood Markets’ target market and their existing familiarity of the brand; centred around its key selling point: Fresh, quality seafood delivered to your doorstep.
Dynamic Retargeting - New users & previous customers were categorised in a tiered retargeting system where products & messaging in ads were optimised according to their tier for effective engagement.