Building A Strong Marketing Team For Your Business

The bottom line for any business is that it needs consistent and scalable growth. This is ideally achieved through building impeccable products or offering unmatched services while expanding the market and maintaining constant quality. But building a product or service is simply not enough. In today’s landscape, it is imperative to stand out from the crowd to reach the right customer.

Over decades, one strategy has stayed true for businesses of all shapes and sizes — marketing! Perfecting the marketing and outreach strategies is a reliable way to ensure the business grows. With effective marketing, companies can set themselves apart from their competitors and offer unique value propositions to drive customers.

However, as the world evolves at a dynamic speed, many companies struggle to build the right marketing team for their business.

Why Your Business Needs
A Marketing Team

If the changing outlook of the future of businesses has taught us anything, it is the importance of a strong marketing team structure. A strong marketing team consists of professionals who can bring your brand to life and grow your business with the ideal marketing strategies. Gone are the days when the “one size fits all strategies” worked for all brands. Users of today are smart and need to interact with your brand at various touchpoints with tailored campaigns to become customers.

Still need convincing? Here are some reasons why your business needs a marketing team.

Building A Brand

There is a substantial difference between building a business and building a brand. With a marketing team consisting of creative individuals, you can offer a fresh perspective of your business to the world and build a brand.

Augmenting Conversions

Marketing teams take your brand in front of millions of eyeballs, many of which are your potential customers. With tailored strategies, you can reach new customers and increase conversions.

Improving Company Reputation

The online reputation of a brand is something that needs careful attention. With a positive and welcoming reputation online, businesses can attract potential clients.

Offering A Better Customer Experience

Even though a marketing team plays a key role in reaching out to potential customers, it is also vital to offer a better customer experience to existing customers. With effective communication, existing customers can become brand loyalists.

Report on Marketing
Trends 2023

The report features insights from top Wizly professionals to help your business growth

What Is The Ideal Marketing Team Structure

Nearly 14% of startups fail as they do not build the right team. Without an ideal marketing team structure, many companies cannot achieve the desired growth. Moreover, the structure needs to evolve as the company expands. While there is no hard and fast rule regarding the best marketing team structure, here are some examples that can help companies build one.

Marketing Team Structure For Small Companies

For a small company that has a minimal workforce, the marketing team generally consists of a couple of members. Marketers may need to wear multiple hats and cover sales, marketing, and customer service simultaneously. While this is ideal for a small company, responsibilities can be outsourced to a marketing agency or an on-demand talent as it grows.

Marketing Team Structure For Medium-Sized Companies

Once the company is established and the product or service has hit the market, it is vital to include multiple specialists in the marketing team structure who can help in specific areas for growth. With efficient data analysis, companies can also choose to focus on key channels to build their audience and maximize it. Many of these activities can be outsourced to a marketing agency or on-demand talent to access expertise.

Marketing Team Structure For Large Companies

When the company grows big enough, it basically builds an in-house marketing agency. The marketing team structure for large companies includes professionals with highly specialized expertise, each leading their own teams to scale. While the company has enough workforce, they often leverage outsourced agencies or on-demand talent to solve specific marketing challenges.

Where Do Marketing Teams Need Help

Data analysis and reporting

Marketing teams often need help in analyzing and interpreting data to make informed decisions and optimize current marketing strategies for improved results.

Content Creation

Many marketing teams need help in creating and relevant content for their target audience to build an engaging community. This may include social media, newsletters, videos, and more.

Digital Advertising

With the rise of digital marketing, marketing teams need help in managing and optimizing digital advertising campaigns across various social and search platforms.

Brand Strategy

Teams often require help in developing a consistent brand strategy and visual identity that aligns with their business goals and resonates with their target audience.

How To Build A Strong Marketing Team

Strong marketing teams consist of people that know what to do. As we discussed above, the marketing team structure changes as you grow, and it is important to build a strong marketing team to scale effectively. Here are some tips on how to build a strong marketing team.

1

Foster A Culture Of Collaboration: Encourage open communication, collaboration, and creativity within your team. This drives innovation and motivates the team to share new ideas and drive growth.

2

Understand Your Customer: The best marketing strategy is the one that listens to the customers. Understanding your current customers can help your business increase retention, thereby increasing profits. Moreover, by hiring people that can understand the customer, businesses can also work towards solving the key challenges faced by them to increase conversions.

3

Don't Make The Team Too Big: More people mean more communication, more bureaucracy, and longer feedback loops, which can disrupt the natural flow of a marketing team. Therefore, leading a small marketing team powered by on-demand talent can help businesses grow extremely fast.

4

Focus On What's Working: It is often said that 20% of the work brings in 80% of the results. This is true for marketing teams as well. Marketing teams should be clear about the channels and personnel bringing in the highest ROI and should focus on them.

5

Access To Expertise Is Paramount: Irrespective of the stage the company is in, there are professionals around the world that have been subjected to the challenges the company is facing. Therefore, accessing on-demand talent for specific challenges can help businesses catalyze growth.

Why Small Teams Powered By Growth Professionals Are A Success

Hiring independent growth professionals can help businesses of all shapes and sizes to catalyze growth without building a large in-house team.

Build Your Dream Team With On-Demand Wizly Proffesionals

Access Global Expertise
Wizly’s global pool of professionals is spread across 25 countries, and the average Wizly professional has 12+ years of highly relevant experience.
Discover And Connect
Wizly makes it easy for businesses to discover independents on the basis of their expertise and connect via direct messaging or calls with Google and Calendly integration.
Whether you are looking for that one missing piece or
Hire Cost-Effectively
All-In-One Platform
Trying to build a whole marketing team, Wizly’s global network of professionals can help you accelerate growth. Move over freelance marketplaces and build your in-house team with Wizly!
Avoid the costs of hiring full-time employees and tap into the pool of professionals to solve specific business challenges whenever you need.
Post opportunities for independents, connect with them directly, and initiate payments, right on the platform. Wizly does it all for you!

Build Your Dream Team With On-Demand Wizly Professionals

Whether you are looking for that one missing piece or trying to build a whole marketing team, Wizly’s global network of professionals can help you accelerate growth. Move over freelance marketplaces and build your in-house team with Wizly!

Access Global Expertise

Wizly’s global pool of professionals is spread across 25 countries, and the average Wizly professional has 12+ years of highly relevant experience.

Discover And Connect

Wizly makes it easy for businesses to discover independents on the basis of their expertise and connect via direct messaging or calls with Google and Calendly integration.

Hire Cost-Effectively

Avoid the costs of hiring full-time employees and tap into the pool of professionals to solve specific business challenges whenever you need.

All-In-One Platform

Post opportunities for independents, connect with them directly, and initiate payments, right on the platform. Wizly does it all for you!

How To Get Started With Wizly

With Wizly, businesses can get started in minutes. Connect with professionals, ask questions, and post opportunities in just a few clicks! Here’s a quick rundown of how what you can do on Wizly:

1

Discover Vetted Professionals: Head to the Wizly feed and discover hundreds of professionals. Filter the results as per your requirements and find the perfect match for your team.

2

Connect With Professionals: Drop a direct message, book a call or ask a question from your preferred professionals without needing to leave the platform.

3

Manage Payments: With a suite of tools on the platform, you can manage payments for calls, questions, and opportunities. Choose from a variety of payment methods to pay independents.

4

Post Opportunities: Have a specific business challenge? Post a detailed opportunity to receive proposals from interested independents and start working with them in no time.

Post An Opportunity On Wizly

1

Sign Up on Wizly as a company

2

Go to Projects and click on 'Post a Project'

3

Add project scope and other details - be as thorough as possible to make it easier for independents to connect with you

4

Your opportunity is ready to go! Once the opportunity is reviewed, it will be added to the platform, and you should start receiving proposals in no time

Wizly Professionals To Grow Your Marketing Team

Mitchell Posada

Co-Founder, CEO, Founder Advisors
Connect with Mitchell

Vishal Rewari

CEO, Optiblack
Connect with Vishal

David Isaac

Chief Growth Officer
Connect with David

Daniel Johnson

Founding Partner, We Scale Startups
Connect with Daniel

Shruti Sharma

Customer Success Advisor and Practitioner, Consult with Shruti
Connect with Shruti

Inbal Latner

Go To Market | Product | Strategy & Execution, Solesa Venture Services
Connect with Inbal

Saurabh Parmar

Saurabh is a fractional CMO who can also help growth-stage startups hire and scale their leadership.
Connect with Saurabh

Lynda Williams

Lynda mentors, coaches and teaches business owners and entrepreneurs how to do their own PR.
Connect with Lynda

Chiemela Ogu

Chiemela helps growth-stage companies build user-centric products across several industries.
Connect With Chiemela

Christine Ng

Christine comes with a rich experience in growth and product marketing and management.
Connect with Christine

Mili Semlani

Mili helps startups shape their audience and content strategy to build and grow engaging communities.
Connect with Mili

Christina Weiss

Christina helps companies to optimize product strategy and improve product development processes.
Connect with Christina

Daniel Johnson

Thibaut helps early-stage, B2B startups define and execute their growth and marketing strategies
Connect with Daniel

Vanhishikha Bhargava

Vanhishikha helps B2B SaaS startups build an inbound engine with content and social media.
Connect with Bhargava

Thibaut Briere

Daniel is a startup growth marketer helping startups with talent management, product, and marketing.
Connect with Thibaut

Vanessa Bolosier

Marketing Leader, Strategic Brand Consultant, Advisor, 9SEVENS
Connect with Vanessa

Marina Misisca

MAV Consulting, Branding, Business Development, Marketing Strategy
Connect with Marina

Trevor Longino

Founder & CEO, CrowdTamers
Connect with Trevor

Some of the top companies that our growth professionals work with

Wizly For Small-Scale Companies

Small-scale companies often have a small or negligible marketing team consisting of a handful of members executing various tasks simultaneously. Using on-demand talent, these companies can drastically scale their marketing efforts. Here are some ways small-scale companies can leverage Wizly professionals.

Risk Management
Identify, assess, and mitigate risks to stay ahead of product regulatory compliances and avoid damages to company reputation and legal controversies
Product Portfolio Management
Conduct a thorough portfolio analysis to discover the product lifecycle and ensure that existing products are aligned with business objectives
Product Innovation
Identify new opportunities for product development and drive innovation by leveraging emerging trends and technologies in the industry
Intellectual Property
Protect your company’s intellectual property, reduce the risk of infringement, and avoid costly legal disputes through patenting, trademarks, and copyrights
Product Development Strategy
Identify target customer segments, define product requirements, and evaluate the competitive landscape to develop a product development strategy
Product Launch
Plan and execute product launches with launch strategy, messaging, execution, and post-launch analysis for product optimization
Product Pricing
Price products effectively to scale revenue and achieve business objectives while also ensuring the product and pricing meet customer expectations.
User Testing
Conduct user testing, analyze results, and iterate on product design to develop products that are easy to use and meet customer needs
Product Design
Access guidance on product design best practices, material selection, and prototyping to develop high-quality products for the target market
Brand Development
Establish a unique brand identity, create messaging that resonates with the target audience, and develop a visual identity that reflects the brand's values and personality.
Content Marketing
Lead content creation, SEO, and distribution strategies that align with the company's business objectives and target audience.
Social Media Marketing
Create, execute, and optimize tailored social media campaigns on various channels to reach the ideal customer.

Wizly For Medium-Scale Companies

Medium-scale companies often have a modest marketing team consisting of various professionals. However, to catalyze growth, they can utilize on-demand talent in specific business challenges. Here are some ways medium-scale companies can leverage Wizly professionals.

Advertising Campaigns
Optimize digital advertising campaigns across various platforms by leading campaign strategy, ad creatives, and performance tracking.
Search Engine Optimization (SEO)
Executing highly-efficient SEO strategies to scale organic growth and tap into a relevant audience base.
Marketing Automation
Implement and manage marketing automation tools for email marketing, CRM, and social media management.

Wizly For Large-Scale Companies

Even though large-scale companies often have an extensive in-house marketing team with seasoned professionals, on-demand talent can help them scale significantly. Here are some ways large-scale companies can leverage Wizly professionals.

Influencer Marketing
Identify and engage with highly relevant influencers, negotiate contracts, and measure the ROI of influencer marketing campaigns.
Brand Management
Ensure the company’s brand is consistent and resonates with the target audience through effective brand positioning and messaging.
Market Research
Conduct market research and gain insights into the target audience, competitors, and industry trends.

Wizly helped to speed up the process by finding the right professional for our project within 2 days. The process to put up a request on the platform, to book the first call was seamless. We had approached recruiters and also other companies, but got no response from any and we could not find anyone else who agreed to work on this project within such a tight timeline.

Sarah Sung
Talent Manager @ Blackpanda

I love how the platform easily connects people and gets them the advice they need. Was super easy to use. The biggest hurdle for most such services is the time and effort needed to schedule meetings. Wizly makes it a breeze.

Snehal Patel
Serial Entrepreneur & Venture Capitalist

FAQs

How can being part of the Wizly community help me?

With Wizly, you can build your profile, create knowledge assets that are attributed to you, earn from each view, and gain access to an AI-powered platform.  You also get to connect and work with innovative startups and companies, meet a stellar community of growth professionals, and build your own knowledge and portfolio. 


We have regular community meet-ups, learning sessions, and AMAs. You get opportunities to promote your unique skills and become a thought leader in your domain through our events, partnerships, and speaking opportunities.

What is Wizly?

Wizly is a knowledge monetisation and collaboration platform where global domain leaders can earn effectively by sharing their insights with leading growth-stage companies.

With Wizly, you will access: 

  • A single dashboard with multiple ways to create knowledge
  • Earn recurring revenue through the various assets you create 
  • Gain valuable insights and resources through the global community
  • Payments, Advisory, Project, and other features for seamless sharing and collaboration

What is a Growth Management Platform?

A Growth Management Platform is a web or mobile app solution that enables your business and teams to drive and manage growth using one dashboard.

How does Wizly choose its experts & knowledge owners?

Wizly uses a rigorous selection process to curate its network of global domain experts and knowledge owners ensuring the inclusion of only the most qualified and experienced professionals who can meaningfully share deep domain knowledge and execute work when needed.

Wizly takes a focused approach to growth domains, with the selection process being primarily by invitation only, and indexing individuals with 10+ years of deep and proven experience in business growth domains including Marketing, Product, Finance, and Sales.

Experts can also apply to join Wizly's network by submitting their resumes and undergoing referral checks to verify their qualifications. To demonstrate their expertise, applicants must provide a proven track record, including case studies and success stories that showcase their accomplishments. They must also go through multiple rounds of interviews conducted by Wizly's team.

What is Wizly’s mission?

Wizly is founded by proven entrepreneurs to ensure knowledge is accessed easily and in a verified manner.


Wizly is on a mission to become the world's leading knowledge platform by prioritising high-quality content and verified contributors.

What makes Wizly different from other platforms, consultancies, and expert networks?

Wizly is where the advantages of knowledge, content and work platforms and consultancies converge into one platform.

With Wizly, you gain smart and holistic access to a one-stop shop that is simple and efficient for immediate problem-solving and getting verified answers to your challenges and questions.

Additionally, our global resources ensure efficient solutions, all while maintaining equitable pricing and faster impact compared to traditional consultancies and agencies. This makes Wizly the preferred choice for growing businesses worldwide.

How do I sign up?

The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.

Who is part of the Wizly community?

The Wizly community features hundreds of vetted global domain experts, fractional CxOs and leaders from across the globe- over 70%  have held director-level positions in Fortune 500 companies. The platform hosts a vetted community of high-skilled doers and executioners with a proven track record in the domains of marketing, product, growth, finance, and talent.

How does Wizly choose its experts?

Wizly uses a rigorous selection process to curate its network of over 1,000 deep growth experts, ensuring the inclusion of only the most qualified and experienced professionals that can meaningfully execute the work.


Wizly takes a focused approach to growth domains, with the selection process being primarily by invitation only, and indexing individuals with 10+ years of deep and proven experience in business growth domains including Marketing, Product, Finance, and Sales.


Experts can also apply to join Wizly's network by submitting their resumes and undergoing referral checks to verify their qualifications. To demonstrate their expertise, applicants must provide a proven track record, including case studies and success stories that showcase their accomplishments. They must also go through multiple rounds of interviews conducted by Wizly's team.

How can being part of the Wizly community help me?

With Wizly, you can build your profile, create knowledge assets that are attributed to you, earn from each view, and gain access to an AI-powered platform.  You also get to connect and work with innovative startups and companies, meet a stellar community of growth professionals, and build your own knowledge and portfolio. 


We have regular community meet-ups, learning sessions, and AMAs. You get opportunities to promote your unique skills and become a thought leader in your domain through our events, partnerships, and speaking opportunities.

How do I sign up?

The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.

Who is part of the Wizly community?

The Wizly community features hundreds of vetted global domain experts, fractional CxOs and leaders from across the globe- over 70% have held director-level positions in Fortune 500 companies. The platform hosts a vetted community of high-skilled doers and executioners with a proven track record in the domains of marketing, product, growth, finance, and talent.

What is Wizly Amplify?

Wizly Amplify consists of exclusive, closed-door sessions designed to focus intensively on a single, pressing business challenge. During each session, participating companies engage with a seasoned subject matter expert in a collaborative problem-solving environment.

What is the format of Wizly Amplify sessions?

Wizly Amplify sessions are 2-3 hours long. Invited or selected participants gather to openly discuss their challenges, sharing problem statements with peers and the expert. The sessions are highly interactive, featuring case studies, frameworks, and concepts presented by the expert. Companies are carefully selected based on their domain, growth phase, and specific challenges to ensure the sessions deliver maximum benefit to all participants.

How does Wizly Amplify differ from other sessions?

Unlike strategy workshops or purely educational sessions, Wizly Amplify focuses on live problem-solving. Participants have the opportunity to engage directly with the expert, asking questions, gaining insights, and even debating solutions. The goal is to identify actionable next steps for overcoming business obstacles by working one-on-one with the expert to develop customized solutions.

How can I get selected or invited to join?

Growth-stage companies operating in B2B SaaS, Fintech, Cybersecurity, or D2C sectors are encouraged to apply. Applications can be submitted through our Amplify Page at https://www.wizly.app/amplify.

Why should I join Wizly Amplify?

Joining Wizly Amplify offers the opportunity to elevate your business by addressing growth challenges with top industry experts. It's also a chance to connect with peers in a secure environment, where Chatham House Rules ensure open and productive discussions.

Are all sessions conducted in person?

Currently, all sessions are in-person. However, we are exploring the introduction of online and hybrid sessions in the near future.

What is Wizly?

Wizly is an invite-only growth as a service (GaaS) marketplace connecting businesses with a network of global professionals. With a suite of tools and services designed to streamline the process of finding and working with growth professionals, companies can build elite teams from the pool of experts to catalyze their growth.

Who is Wizly for?

Wizly is ideal for independent professionals looking to work collaboratively with top companies around the world and for businesses looking to build teams with on-demand talent with decades of experience in managerial and higher positions. The platform offers one-stop solutions to help businesses and professionals connect, communicate, manage projects, and execute payments.

How are the professionals on Wizly selected?

Each professional on Wizly is thoroughly vetted by the in-house team, which also includes a virtual interview. After a comprehensive filtration process, the top professionals are onboarded onto the Wizly platform. On average, Wizly professionals come with an experience of 12+ years, and many of them have worked with top companies such as Google, Meta, Uber, EY, and Twitter.

How can I connect with professionals on Wizly?

Wizly offers a collection of tools for businesses to connect with professionals. Businesses can directly connect with a professional through messages or booking a call. If you are unsure about which professional you want to work with, you can post an opportunity highlighting all your requirements, and the professionals will reach out to you with their proposals.

How does Wizly make money?

Wizly is a two-sided marketplace where it charges a minimal development fee to both companies and independents for using the platform features.

How can I sign up on WIzly?

If you are an independent, apply HERE to initiate the onboarding process.

For companies, you can set up an account for free by hitting “Get started” on the top right hand and clicking on "Looking to grow my company" to get access to part of the platform. You can also book a demo with us to get started.

What is Wizly?

Wizly is a powerful Growth Platform that combines the resources your business needs to build, grow and scale effectively. With Wizly, you will access: 

- A single dashboard with multiple ways to work with businesses that need help

- A global network of 1000+ deep-growth experts

- Valuable insights and resources

- Project and team management features for seamless sharing and collaboration

What is a Growth Platform?

A Growth Platform is a web or mobile app solution that enables your business and teams to drive and manage growth using one dashboard.

How does Wizly choose its experts?

Wizly uses a rigorous selection process to curate its network of over 1,000 deep growth experts, ensuring the inclusion of only the most qualified and experienced professionals that can meaningfully execute the work.

Wizly takes a focused approach to growth domains, with the selection process being primarily by invitation only, and indexing individuals with 10+ years of deep and proven experience in business growth domains including Marketing, Product, Finance, and Sales.

Experts can also apply to join Wizly's network by submitting their resumes and undergoing referral checks to verify their qualifications. To demonstrate their expertise, applicants must provide a proven track record, including case studies and success stories that showcase their accomplishments. They must also go through multiple rounds of interviews conducted by Wizly's team.

What is Wizly’s mission?

Wizly is founded by proven entrepreneurs for growing businesses. 

Our mission is our passion to help businesses succeed quickly and meaningfully. Through Wizly, we are creating a single platform of truth for businesses that combines global resources with our highly-vetted network of deep-growth talent.

What makes Wizly different from other growth platforms, consultancies, and expert networks?

Wizly is where the advantages of work platforms, fractional experts, and consultancies converge into one platform.

With Wizly, you gain smart and holistic access to simple and efficient hiring, project, and productivity tools for immediate problem-solving.

Additionally, our global resources ensure efficient solutions, all while maintaining equitable pricing and faster impact **compared** to traditional consultancies and agencies. This makes Wizly the preferred choice for growing businesses worldwide.

Say goodbye to the complexities of multiple platforms and fragmented hiring – Wizly is your all-in-one solution.

How can being part of the Wizly community help me?

With Wizly, you can build your profile to connect and work with innovative startups and companies, meet a stellar community of growth professionals, and build your knowledge and portfolio. 


We have regular community meet-ups, learning sessions and AMAs. You get opportunities to promote your unique skills and become a thought leader in your domain through our events, partnerships, and speaking opportunities.

How do I sign up?

The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.

Who is part of the Wizly community?

The Wizly community features hundreds of deep-growth experts, and fractional CxOs from across the globe- over 70% have held Director level positions in Fortune 500 companies. The platform hosts a vetted community of high-skilled doers and executioners with a proven track record in the domains of marketing, product, growth, finance, and talent.

What is Wizly?

Wizly is an invite-only growth as a service (GaaS) marketplace connecting businesses with a network of global professionals. With a suite of tools and services designed to streamline the process of finding and working with growth professionals, companies can build elite teams from the pool of experts to catalyze their growth.

Who is Wizly for?

Wizly is ideal for independent professionals looking to work collaboratively with top companies around the world and for businesses looking to build teams with on-demand talent with decades of experience in managerial and higher positions. The platform offers one-stop solutions to help businesses and professionals connect, communicate, manage projects, and execute payments.

How are the professionals on Wizly selected?

Each professional on Wizly is thoroughly vetted by the in-house team, which also includes a virtual interview. After a comprehensive filtration process, the top professionals are onboarded onto the Wizly platform. On average, Wizly professionals come with an experience of 12+ years, and many of them have worked with top companies such as Google, Meta, Uber, EY, and Twitter.

How can I connect with professionals on Wizly?

Wizly offers a collection of tools for businesses to connect with professionals. Businesses can directly connect with a professional through messages or booking a call. If you are unsure about which professional you want to work with, you can post an opportunity highlighting all your requirements, and the professionals will reach out to you with their proposals.

How does Wizly make money?

Wizly is a two-sided marketplace where it charges a minimal development fee to both companies and independents for using the platform features.

How can I sign up on WIzly?

If you are an independent, apply HERE to initiate the onboarding process.

For companies, you can set up an account for free by hitting “Get started” on the top right hand and clicking on "Looking to grow my company" to get access to part of the platform. You can also book a demo with us to get started.

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