Building A Strong Marketing Team For Your Business
The bottom line for any business is that it needs consistent and scalable growth. This is ideally achieved through building impeccable products or offering unmatched services while expanding the market and maintaining constant quality. But building a product or service is simply not enough. In today’s landscape, it is imperative to stand out from the crowd to reach the right customer.
Over decades, one strategy has stayed true for businesses of all shapes and sizes — marketing! Perfecting the marketing and outreach strategies is a reliable way to ensure the business grows. With effective marketing, companies can set themselves apart from their competitors and offer unique value propositions to drive customers.
However, as the world evolves at a dynamic speed, many companies struggle to build the right marketing team for their business.
Table Of Contents
Why Your Business Needs
A Marketing Team
Still need convincing? Here are some reasons why your business needs a marketing team.
Building A Brand
There is a substantial difference between building a business and building a brand. With a marketing team consisting of creative individuals, you can offer a fresh perspective of your business to the world and build a brand.
Augmenting Conversions
Marketing teams take your brand in front of millions of eyeballs, many of which are your potential customers. With tailored strategies, you can reach new customers and increase conversions.
Improving Company Reputation
The online reputation of a brand is something that needs careful attention. With a positive and welcoming reputation online, businesses can attract potential clients.
Offering A Better Customer Experience
Even though a marketing team plays a key role in reaching out to potential customers, it is also vital to offer a better customer experience to existing customers. With effective communication, existing customers can become brand loyalists.
Report on Marketing
Trends 2023
The report features insights from top Wizly professionals to help your business growth
What Is The Ideal Marketing Team Structure
Nearly 14% of startups fail as they do not build the right team. Without an ideal marketing team structure, many companies cannot achieve the desired growth. Moreover, the structure needs to evolve as the company expands. While there is no hard and fast rule regarding the best marketing team structure, here are some examples that can help companies build one.
Marketing Team Structure For Small Companies
For a small company that has a minimal workforce, the marketing team generally consists of a couple of members. Marketers may need to wear multiple hats and cover sales, marketing, and customer service simultaneously. While this is ideal for a small company, responsibilities can be outsourced to a marketing agency or an on-demand talent as it grows.
Marketing Team Structure For Medium-Sized Companies
Once the company is established and the product or service has hit the market, it is vital to include multiple specialists in the marketing team structure who can help in specific areas for growth. With efficient data analysis, companies can also choose to focus on key channels to build their audience and maximize it. Many of these activities can be outsourced to a marketing agency or on-demand talent to access expertise.
Marketing Team Structure For Large Companies
When the company grows big enough, it basically builds an in-house marketing agency. The marketing team structure for large companies includes professionals with highly specialized expertise, each leading their own teams to scale. While the company has enough workforce, they often leverage outsourced agencies or on-demand talent to solve specific marketing challenges.
Where Do Marketing Teams Need Help
Data analysis and reporting
Marketing teams often need help in analyzing and interpreting data to make informed decisions and optimize current marketing strategies for improved results.
Content Creation
Many marketing teams need help in creating and relevant content for their target audience to build an engaging community. This may include social media, newsletters, videos, and more.
Digital Advertising
With the rise of digital marketing, marketing teams need help in managing and optimizing digital advertising campaigns across various social and search platforms.
Brand Strategy
Teams often require help in developing a consistent brand strategy and visual identity that aligns with their business goals and resonates with their target audience.
How To Build A Strong Marketing Team
Strong marketing teams consist of people that know what to do. As we discussed above, the marketing team structure changes as you grow, and it is important to build a strong marketing team to scale effectively. Here are some tips on how to build a strong marketing team.
Foster A Culture Of Collaboration: Encourage open communication, collaboration, and creativity within your team. This drives innovation and motivates the team to share new ideas and drive growth.
Understand Your Customer: The best marketing strategy is the one that listens to the customers. Understanding your current customers can help your business increase retention, thereby increasing profits. Moreover, by hiring people that can understand the customer, businesses can also work towards solving the key challenges faced by them to increase conversions.
Don't Make The Team Too Big: More people mean more communication, more bureaucracy, and longer feedback loops, which can disrupt the natural flow of a marketing team. Therefore, leading a small marketing team powered by on-demand talent can help businesses grow extremely fast.
Focus On What's Working: It is often said that 20% of the work brings in 80% of the results. This is true for marketing teams as well. Marketing teams should be clear about the channels and personnel bringing in the highest ROI and should focus on them.
Access To Expertise Is Paramount: Irrespective of the stage the company is in, there are professionals around the world that have been subjected to the challenges the company is facing. Therefore, accessing on-demand talent for specific challenges can help businesses catalyze growth.
Why Small Teams Powered By Growth Professionals Are A Success
Hiring independent growth professionals can help businesses of all shapes and sizes to catalyze growth without building a large in-house team.
Build Your Dream Team With On-Demand Wizly Proffesionals
Build Your Dream Team With On-Demand Wizly Professionals
Whether you are looking for that one missing piece or trying to build a whole marketing team, Wizly’s global network of professionals can help you accelerate growth. Move over freelance marketplaces and build your in-house team with Wizly!
Access Global Expertise
Wizly’s global pool of professionals is spread across 25 countries, and the average Wizly professional has 12+ years of highly relevant experience.
Discover And Connect
Wizly makes it easy for businesses to discover independents on the basis of their expertise and connect via direct messaging or calls with Google and Calendly integration.
Hire Cost-Effectively
Avoid the costs of hiring full-time employees and tap into the pool of professionals to solve specific business challenges whenever you need.
All-In-One Platform
Post opportunities for independents, connect with them directly, and initiate payments, right on the platform. Wizly does it all for you!
Case Studies
How To Get Started With Wizly
With Wizly, businesses can get started in minutes. Connect with professionals, ask questions, and post opportunities in just a few clicks! Here’s a quick rundown of how what you can do on Wizly:
Discover Vetted Professionals: Head to the Wizly feed and discover hundreds of professionals. Filter the results as per your requirements and find the perfect match for your team.
Connect With Professionals: Drop a direct message, book a call or ask a question from your preferred professionals without needing to leave the platform.
Manage Payments: With a suite of tools on the platform, you can manage payments for calls, questions, and opportunities. Choose from a variety of payment methods to pay independents.
Post Opportunities: Have a specific business challenge? Post a detailed opportunity to receive proposals from interested independents and start working with them in no time.
Post An Opportunity On Wizly
Sign Up on Wizly as a company
Go to Projects and click on 'Post a Project'
Add project scope and other details - be as thorough as possible to make it easier for independents to connect with you
Your opportunity is ready to go! Once the opportunity is reviewed, it will be added to the platform, and you should start receiving proposals in no time
Wizly Professionals To Grow Your Marketing Team
Mitchell Posada
Roshni Baronia
David Isaac
Daniel Johnson
Shruti Sharma
Inbal Latner
Saurabh Parmar
Lynda Williams
Chiemela Ogu
Christine Ng
Mili Semlani
Christina Weiss
Vanessa Bolosier
Marina Misisca
Trevor Longino
Some of the top companies that our growth professionals work with
Wizly For Small-Scale Companies
Small-scale companies often have a small or negligible marketing team consisting of a handful of members executing various tasks simultaneously. Using on-demand talent, these companies can drastically scale their marketing efforts. Here are some ways small-scale companies can leverage Wizly professionals.
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Wizly For Medium-Scale Companies
Medium-scale companies often have a modest marketing team consisting of various professionals. However, to catalyze growth, they can utilize on-demand talent in specific business challenges. Here are some ways medium-scale companies can leverage Wizly professionals.
Wizly For Large-Scale Companies
Even though large-scale companies often have an extensive in-house marketing team with seasoned professionals, on-demand talent can help them scale significantly. Here are some ways large-scale companies can leverage Wizly professionals.
Wizly helped to speed up the process by finding the right professional for our project within 2 days. The process to put up a request on the platform, to book the first call was seamless. We had approached recruiters and also other companies, but got no response from any and we could not find anyone else who agreed to work on this project within such a tight timeline.
I love how the platform easily connects people and gets them the advice they need. Was super easy to use. The biggest hurdle for most such services is the time and effort needed to schedule meetings. Wizly makes it a breeze.
FAQs
Wizly is an invite-only growth as a service (GaaS) marketplace connecting businesses with a network of global professionals. With a suite of tools and services designed to streamline the process of finding and working with growth professionals, companies can build elite teams from the pool of experts to catalyze their growth.
Wizly is ideal for independent professionals looking to work collaboratively with top companies around the world and for businesses looking to build teams with on-demand talent with decades of experience in managerial and higher positions. The platform offers one-stop solutions to help businesses and professionals connect, communicate, manage projects, and execute payments.
Each professional on Wizly is thoroughly vetted by the in-house team, which also includes a virtual interview. After a comprehensive filtration process, the top professionals are onboarded onto the Wizly platform. On average, Wizly professionals come with an experience of 12+ years, and many of them have worked with top companies such as Google, Meta, Uber, EY, and Twitter.
Wizly offers a collection of tools for businesses to connect with professionals. Businesses can directly connect with a professional through messages or booking a call. If you are unsure about which professional you want to work with, you can post an opportunity highlighting all your requirements, and the professionals will reach out to you with their proposals.
Wizly is a two-sided marketplace where it charges a minimal development fee to both companies and independents for using the platform features.
If you are an independent, apply HERE to initiate the onboarding process.
For companies, you can set up an account for free by hitting “Get started” on the top right hand and clicking on "Looking to grow my company" to get access to part of the platform. You can also book a demo with us to get started.
The Wizly Global Community is a dynamic group of experts with a vision to bring impactful solutions to businesses using the collective wisdom of hundreds of vetted members in 30 countries and over 80 domains.
At Wizly, we are building a global community consisting of highly-skilled and seasoned experts with highly rich knowledge in a specific domain. We are looking for experts in the marketing, product, talent, and finance domains with
- Relevant experience of 7+ years in a specific domain
- A proven record of playing a part in the growth and success of a company or client
- Experience in managing teams, executing projects, and noteworthy achievements
- Passionate about sharing knowledge and building lasting professional relationships
- Referrals from others on Wizly are highly regarded
With the Wizly membership, you can build your expert profile to connect with forward-thinking businesses, generate leads, and be a part of a global network and community of high-skilled professionals.
The WIzly membership will feature ample learning opportunities including regular community calls and meetups where you can promote your unique skills and get advice on your challenges through our structured peer groups and in-person events.
Experts in the Wizly community will also be featured on our social channels, events, and other collateral to help businesses find you and engage with you.
Finally, you have access to hundreds of hours of learning and insights and can ask questions, share your work, ask for help, book free one-on-one calls and chat with other members of the community
If you are interested in conducting a masterclass or learning session for the community or our group of companies, send in a request by filling up this form.
The Wizly community is a vetted, invite-only community. You can start by applying here. We value every single application, and our vetting process can take up to 7 days. At Wizly, we only accept the top experts and have an approval rate of less than 10%.
The Wizly team organises member-led talks, networking events, panels, podcast, and roundtables that feature the latest trends in the world of business, the future of work, and growth. We alsohost IRL partner events to foster thought leadership with companies and organisations that use Wizly.
Right now, Wizly events are only available to paid members. Please email us at help@wizly.app if you would like to attend a certain event.
The Wizly community features hundreds of experts from across the globe, over 70% of which have held Director level positions in Fortune 500 companies. Wizly features a vetted community of high-skilled doers with a proven track record in the domains of marketing, product, growth, finance, and talent.
Wizly is an execution platform and companies come to work with people who can help them move the needle, do the job, and work collaboratively. While businesses can post opportunities for specific projects, here are certain Use Cases of WIzly to see the kind of projects that are often available on the platform
Wizly is an invite-only growth as a service (GaaS) marketplace connecting businesses with a network of global professionals. With a suite of tools and services designed to streamline the process of finding and working with growth professionals, companies can build elite teams from the pool of experts to catalyze their growth.
Wizly is ideal for independent professionals looking to work collaboratively with top companies around the world and for businesses looking to build teams with on-demand talent with decades of experience in managerial and higher positions. The platform offers one-stop solutions to help businesses and professionals connect, communicate, manage projects, and execute payments.
Each professional on Wizly is thoroughly vetted by the in-house team, which also includes a virtual interview. After a comprehensive filtration process, the top professionals are onboarded onto the Wizly platform. On average, Wizly professionals come with an experience of 12+ years, and many of them have worked with top companies such as Google, Meta, Uber, EY, and Twitter.
Wizly offers a collection of tools for businesses to connect with professionals. Businesses can directly connect with a professional through messages or booking a call. If you are unsure about which professional you want to work with, you can post an opportunity highlighting all your requirements, and the professionals will reach out to you with their proposals.
Wizly is a two-sided marketplace where it charges a minimal development fee to both companies and independents for using the platform features.
If you are an independent, apply HERE to initiate the onboarding process.
For companies, you can set up an account for free by hitting “Get started” on the top right hand and clicking on "Looking to grow my company" to get access to part of the platform. You can also book a demo with us to get started.
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