How TensorFlow increased website engagement and downloads
![](https://cdn.prod.website-files.com/63d6fd7e82135cbfb99e2a7f/63fc58e7e3c4981f1a2bfa4b_tensorflow.jpg)
About TensorFlow
Developed by Google, TensorFlow is an open-source framework which offers a huge suite of tools that enables developers & businesses to build profitable AI models.
Challenge
Unclear on its product messaging, TensorFlow’s homepage had low engagement & high bounce rates as developers did not find the homepage useful.
With the goal of increasing developer acquisition, TensorFlow needed to update its positioning & renew their website.
Abhishek had the right experience and expertise
![](https://cdn.prod.website-files.com/63d6fd7e82135cbfb99e2a7f/63fc5924e521f277cce0a439_Abhishek%20Ratna.jpeg)
Expertise
B2B SaaS, Product Marketing, Growth Marketing
Experience
Product Marketing Lead, Google
Senior Product Marketing Manager, Microsoft
Demand Generation, SMB, Meta
Thorough Audience Research - Gathered insights about developers' pain points and needs. User journeys are also created to guide TensorFlow's product messaging.
Product Marketing - Strong coordination & buy in from all project stakeholders to develop an effective messaging.
User Experience Focus - TensorFlow’s homepage underwent a new design; site user experience was tested and validated with intended audiences.