Optimizing GTM Strategies in a Rising CAC Landscape
Live Sessions:
April 11, 12:30 - 2:30 PM (SGT)
Arvinder Gujral
Growth & Revenue Expert
Every startup is facing the challenge of higher growth expectations every quarter. All this is happening in the backdrop of increasing customer acquisition costs (CAC) and a higher churn. This session will cover know-how on how to navigate through these issues strategically and the sharing of case studies from Twitter (X), where Arvinder turned around a declining business to grow Southeast Asia to become top 5 sales markets in the world; and WATI (a Series B SaaS startup), where he scaled revenues globally from the ground up to double-digit ARR.
We will demystify SaaS benchmarks, build models that fit your ideal customer profile (ICP), and plan a GTM motion that moves the needle.
Who is this event for?
Founders, Chief Revenue Officers, Chief Marketing Officers, Heads of Growth.
If you are a Founder or heading revenue, marketing, or growth at a startup and looking to learn how to drive revenue acceleration, align marketing, sales, and partnerships, and unlock growth levers, join us.
In this interactive session, you will learn:
- How to build top-of-funnel organic and paid leads
- How to build a channel strategy
- How to drive leads to an optimal channel
- How to drive toward higher conversion
- How to define your ICP
- PLG vs Sales-led approach