Optimizing GTM Strategies in a Rising CAC Landscape

Are most of your leads junk? Is your sales team frustrated with poor-quality leads? We will help answer these questions and find the right solutions via an interactive workshop. The objective is to increase the higher-quality leads pipeline with a lead scorecard to drive higher conversions.

Live Sessions:

April 11, 12:30 - 2:30 PM (SGT)

Hosted By

Arvinder Gujral
Growth & Revenue Expert

About the session

Every startup is facing the challenge of higher growth expectations every quarter. All this is happening in the backdrop of increasing customer acquisition costs (CAC) and a higher churn. This session will cover know-how on how to navigate through these issues strategically and the sharing of case studies from Twitter (X), where Arvinder turned around a declining business to grow Southeast Asia to become top 5 sales markets in the world; and WATI (a Series B SaaS startup), where he scaled revenues globally from the ground up to double-digit ARR.

We will demystify SaaS benchmarks, build models that fit your ideal customer profile (ICP), and plan a GTM motion that moves the needle.

Who is this event for?

Founders, Chief Revenue Officers, Chief Marketing Officers, Heads of Growth.

If you are a Founder or heading revenue, marketing, or growth at a startup and looking to learn how to drive revenue acceleration, align marketing, sales, and partnerships, and unlock growth levers, join us.

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Arvi is a seasoned global tech executive with over 25 years of diverse experience across the Internet, Media, Telecom, Consulting, and Advertising. He has done the 0 to 1 journey scaling WATI (a B2B SaaS startup) to a Series B with Sequoia, Tiger, DST, and Shopify. Before that, he was Managing Director of Twitter Southeast Asia, growing revenues 750% in 4 years and also leading Business Development in Asia Pacific. Having scaled revenues and done multiple 0 to 1 and 1 to 10 journeys in his career in India, Singapore, and Silicon Valley, he now sits on the Boards of many companies and advises on GTM. We are so happy to have Arvi partner with Wizly Amplify to share his wisdom and experience.
What will you gain from this Wizly Amplify session?

In this interactive session, you will learn:

  • How to build top-of-funnel organic and paid leads
  • How to build a channel strategy
  • How to drive leads to an optimal channel
  • How to drive toward higher conversion
  • How to define your ICP
  • PLG vs Sales-led approach
Why Wizly
Unlock elite expertise
Get top-tier CMOs, CROs, CPOs, and CHROs customised to your requirements. No need to wait for unicorns, hire them on-demand.
Slash costs, skyrocket efficiency
Pay for targeted expertise when you need it, bypassing hefty salaries and benefits. Save on overheads and witness your ROI soar.
Supercharge your critical phases
Launch new markets, build dream teams, optimise sales funnels - tackle critical growth goals with proven playbooks and real-time execution.