How to increase profitability for your business

This is for e-commerce and D2C businesses to learn how to build a clear cost model that factors in strategic goals & costs of acquiring and serving customers.

Live Sessions:

May 14, 12:30 PM - 2:30 PM (SGT)

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Hosted By

Gemma Maguire
‍Strategy & Operations

About the session

In this interactive session, you will learn

  • How to build a channel strategy to acquire customers systematically
  • Establish a financial approach to the process
  • See & learn from successful case studies executed
  • Get advice on your specific problem statement

Who is this event for?

Founders, Marketing and Revenue leaders of scaling D2C & E-commerce companies

This interactive workshop will arm you with the knowledge and tools you require to control and optimize your CAC costs.

ABOUT
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Gemma Maguire has a proven track record as a global strategy leader at Dyson and helped positively impact the disruptive business by saving millions on customer acquisition costs, through her innovative strategies. She was responsible for defining, executing, and embedding strategy across Dyson’s global business and created and gained board agreement for a 5-year global market strategy. She built the strategic plan for the future of Dyson’s DTC business encompassing ambitious growth targets, new business models, and initiatives and frameworks to improve channel profitability. She has a keen interest in sustainability, having studied how businesses can better operate in a circular economy, and benefit from circular business models both environmentally and economically.
What will you gain from this Wizly Amplify session?
  • A framework to better understand customer-related costs established
  • Profitability differences between channels and how they relate
  • Data available for decision-making based on a channel strategy mix
Register Interest
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