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Templates & Tools for content creation
I am working with a B2B SaaS community to build a thought leadership newsletter. The community includes amazing B2B SaaS CEOs and executives who’ve all verbally agreed to be onboard. The problem is to get them to write content to accompany the newsletter.
Do you have any tips or templates to convince busy people to write down their ideas or talk about them?
Finding an effective distribution strategy for content
I’m currently the content marketer for a community-driven platform. We’ve found that LinkedIn has been a strong signup source for us and I’m trying to figure out how to make the most out of that in our distribution strategy. We run a guest blogging program on our platform and I’m considering asking our guests to republish their posts on their LinkedIn articles. Does anyone have any insight/tips on the effectiveness of republishing articles on LinkedIn as part of a distribution strategy?
Analysing low-performing content
What is a good process for analysing low-performing content? I want to repurpose some content that seem like they are not performing well in terms of traffic, conversions and led gen. Is there a structured process to determine which content should be repurposed/rewritten to increase metrics?
