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Finding an effective distribution strategy for content
I’m currently the content marketer for a community-driven platform. We’ve found that LinkedIn has been a strong signup source for us and I’m trying to figure out how to make the most out of that in our distribution strategy. We run a guest blogging program on our platform and I’m considering asking our guests to republish their posts on their LinkedIn articles. Does anyone have any insight/tips on the effectiveness of republishing articles on LinkedIn as part of a distribution strategy?