How an Academic Transformed a Public Report into $12K in Industry Licensing Revenue
- Leverage Wizly’s consulting automation tools to transform academic expertise into scalable digital products.
- Inaccessible Research, Unmonetized IP
- Lena Morris, a university researcher focused on workforce transformation, had authored a high-impact public report under a government grant. While her insights were academically sound:
1. Her reports were long, text-heavy, and difficult to digest
2. Business professionals and HR leaders often skimmed or skipped over key takeaways
3. She had no visibility into how her work was being consumed or cited
4. Inbound inquiries lacked structure and led to repeated manual explanation
5. There was no mechanism to monetize her research beyond academic publications
Lena needed a tool that would make her research consumable, searchable, and license-worthy across corporate and policy audiences.
- Repackaging Research into a Wizly Research Collection
Wizly enabled Lena to transform her static documents and data tables into an interactive digital advisory product, accessible and valuable to HR leaders, policymakers, and L&D professionals.
- How She Built It:
1. Structure:
* Workforce Trends by Industry* Regional Automation Risk Data
* Reskilling Program Case Studies
* Strategic Policy Recommendations
2. Format:
* Uploaded original papers and spreadsheets
* Segment-level tagging enabled smart navigation
* Linked to open data APIs to display live dashboards
* Added 3–5 minute voice summaries in plain language for non-academic audiences
3. AI Twin:
* Trained to handle contextual queries such as:
* “What’s the reskilling ROI in manufacturing vs retail?”
* “What key policies should CHROs implement by 2026?”
4. Access & Monetization:
* Free previews for universities and researchers
* $299/year licenses for corporate L&D, HR tech vendors, and consulting firms
* Tracked engagement by module and content format
Business Outcomes
1. $12,250 in licensing revenue in just 45 days
2. 4 enterprise teams onboarded
3. 15+ hours saved through AI-powered support and reusable answers
4. 95% increase in report engagement with interactive format and previews
→ Want to turn your research into a living product?
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