From Free LinkedIn Posts to Premium Intelligence: How a Cybersecurity Analyst Built Recurring Revenue
- Create a high-value, subscriber-based insight Collection that CISOs actually use.
- The Problem: Insights Without Monetization
- Marcus, a respected cybersecurity analyst, regularly published valuable threat intelligence and industry commentary on LinkedIn. Despite growing follower engagement, he faced a common challenge:
1. No monetization strategy for his most in-depth research
2. Key insights were lost in the constant stream of posts
3. Content was unstructured and difficult to revisit
4. Time-consuming re-posting diluted his focus and productivity
5. Followers praised his work, but rarely converted to paying clients
6. Monetization
7. Visibility beyond daily posts
8. Content structure
9. Tools to scale without repeating himself
- The Solution: Wizly Cybersecurity Collection
Marcus built a premium, AI-powered Insight Collection that consolidated his most valuable threat research, vendor analysis, and security forecasts into a structured and interactive platform.
The Collection allowed cybersecurity professionals, CISOs, and vendors to access real-time insights, hear voice-guided commentary, and engage through smart Q&A.
With tiered pricing and group licensing, Marcus turned what were once one-off LinkedIn posts into a scalable revenue-generating resource that positioned him as a go-to expert in his niche.
- How She Built It:
Marcus followed a methodical process to transform scattered LinkedIn posts and threat reports into a structured, high-value Collection:
Focused Modules: Threat Briefings, Vendor Landscape, Budget Benchmarks, Zero Trust Strategy
Interactive Commentary: Case studies, explainer videos, public chart overlays
AI Twin: “Compare phishing trends across regions”
Access Tiers: $150/quarter, $499/year, enterprise licenses
Business Outcomes:
1. 27% LinkedIn conversion
2. 4 corporate clients with 5+ users
3. 50% faster onboarding with pre-read content
→ Start Sharing Your Industry Intelligence
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About The Wize Ones Podcast
Through 1-1 or 1-2 interviews and roundtable discussions, community members will share real-life experiences, actionable insights, and expert knowledge to support the growth of Wizly’s ecosystem, empowering users to make better decisions, foster professional development, and drive business success.
This is where experienced professionals share their collective wisdom, ensuring that valuable insights reach those who need them most. This approach not only empowers listeners but also enhances the value and impact of the Wizly platform by driving meaningful knowledge exchange.
Why Become a Wize One?
As a guest or host, you'll gain exposure and build your brand, while also contributing to a growing body of knowledge that can help others succeed.
We will take care of providing you with a good framework of topics, take care of all the post-production details, distribution and marketing you on various podcast platforms.
By engaging with "The Wize Ones," community members will not only expand their reach but also contribute to a thriving ecosystem where knowledge is valued and shared effectively.
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