How a CHRO-Turned-Consultant Productized Her Playbooks into a 6-Figure Collection

  • Digitize your IP, deliver at scale, and unlock advisory revenue from EX strategies
  • The Problem: Repetitive Delivery, Limited Scale

  • Michelle, a CHRO-turned-advisor, had built a library of proven frameworks for transforming employee experience. However, every client engagement required her to walk through the same materials manually. This created major inefficiencies:
    1. Time-consuming onboarding and workshops repeated across clients

    2. High dependency on her personal availability

    3. No digital format to deliver her IP at scale

    4. Constantly hitting a ceiling on revenue and client capacity

    5. Time-intensive onboarding

    6. No digital format for her proven models

    7. Burnout risk from too many custom sessions
  • The Solution: Wizly HR Insight Collection

    Michelle transformed her hands-on advisory service into a scalable, productized offering by creating a structured Wizly Collection.

    This included her most impactful EX frameworks, culture change playbooks, and listening strategies—delivered through a digital-first experience with AI-powered assistance.

    Clients could now self-serve, revisit key materials anytime, and get answers to pressing HR strategy questions instantly—dramatically reducing her involvement without compromising quality.
  • How She Built It:
    Structured Modules: EX Maturity Frameworks, Listening Design, Culture Change Roadmaps

    Interactive Add-ons:
    Templates, video explainers, editable tools

    AI Twin:
    “How should I structure a new EX survey?”

    Monetization:
    $249/license for SMBs, custom packages for mid-market

    Business Outcomes:

    1. $100K in passive revenue in 6 months

    2. 62% repeat usage

    3. 70% reduction in delivery time
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