How a CHRO-Turned-Consultant Productized Her Playbooks into a 6-Figure Collection
- Digitize your IP, deliver at scale, and unlock advisory revenue from EX strategies
- The Problem: Repetitive Delivery, Limited Scale
- Michelle, a CHRO-turned-advisor, had built a library of proven frameworks for transforming employee experience. However, every client engagement required her to walk through the same materials manually. This created major inefficiencies:
1. Time-consuming onboarding and workshops repeated across clients
2. High dependency on her personal availability
3. No digital format to deliver her IP at scale
4. Constantly hitting a ceiling on revenue and client capacity
5. Time-intensive onboarding
6. No digital format for her proven models
7. Burnout risk from too many custom sessions
- The Solution: Wizly HR Insight Collection
Michelle transformed her hands-on advisory service into a scalable, productized offering by creating a structured Wizly Collection.
This included her most impactful EX frameworks, culture change playbooks, and listening strategies—delivered through a digital-first experience with AI-powered assistance.
Clients could now self-serve, revisit key materials anytime, and get answers to pressing HR strategy questions instantly—dramatically reducing her involvement without compromising quality.
- How She Built It:
Structured Modules: EX Maturity Frameworks, Listening Design, Culture Change Roadmaps
Interactive Add-ons: Templates, video explainers, editable tools
AI Twin: “How should I structure a new EX survey?”
Monetization: $249/license for SMBs, custom packages for mid-market
Business Outcomes:
1. $100K in passive revenue in 6 months
2. 62% repeat usage
3. 70% reduction in delivery time
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