The Challenge:
‍
As a fractional CMO, you’ve developed and optimized GTM strategies across multiple industries. Yet with every new client, you're pulled into repetitive cycles—delivering the same workshops, building similar frameworks, and conducting near-identical onboarding calls. Your expertise is high-value, but your delivery model isn’t scalable. Time that could be spent growing your business is lost in duplication.
‍

The Solution:
‍
Productize your IP into a suite of Wizly Collections, each designed for a different stage of the marketing lifecycle. For example, one fractional CMO created three high-performing Collections:

1. Market Entry Strategy Collection – focused on ICP definition, market sizing, and early messaging tests, packaged into six modules with case studies and editable templates. This Collection alone generated $2,000/month in license fees from startup clients.

2. Demand Gen Engine Setup – a tactical toolkit including paid media templates, nurture flows, and lead scoring models. Clients interact with AI walkthroughs of sample funnels and upload their data for personalized insights. This helped reduce 1:1 training time by over 60%.

3. Board & Investor Reporting Collection – enabling startup teams to create monthly marketing scorecards, OKR roll-ups, and CAC/LTV reporting. Built-in calculators and AI Q&A helped founders self-serve answers before meetings.

Each Collection uses Wizly’s AI Twin to deliver context-aware guidance, simulate GTM scenarios, and respond to client-specific questions—available 24/7. As clients engage, the CMO tracks usage and gathers feedback to iterate the content, ultimately unlocking recurring revenue while extending reach and client satisfaction.


Client & Team Experience:
‍
Clients gain on-demand, always-available access to your full GTM methodology through intuitive Wizly modules. Whether they’re new founders or seasoned marketers, they can navigate your Collections at their own pace, diving into interactive templates, recorded walkthroughs, and real-world case studies. Your AI Twin offers immediate answers to questions about execution, adapts guidance based on context, and personalizes support based on user role or industry.For your internal team, Wizly becomes a force multiplier. Junior consultants or marketing associates can now direct clients to standardized, high-quality modules instead of repeating live sessions. Dashboards show client progress, engagement heatmaps, and common questions—giving your team insights to improve offerings and identify upsell opportunities. This frees up 60–70% of delivery hours, enabling your team to focus on strategic, high-impact work while scaling delivery to 3x more clients simultaneously.

Outcomes:
‍
Wizly’s Fractional CMO clients have seen measurable results from productizing their GTM playbooks across multiple dimensions of business growth:

1. 3x increase in concurrent client load: By shifting delivery to asynchronous, AI-powered Collections, the fractional CMO supported 12+ clients simultaneously compared to just 4 prior.

2. 70% reduction in onboarding time: Average onboarding duration dropped from 8–10 hours per client to under 3 hours using pre-built walkthroughs, templates, and AI Q&A.

3. $5,000/month in passive income: Subscriptions from startup founders, growth-stage teams, and partner agencies generated recurring revenue. With 50+ clients paying $99/month for access, revenue scaled without additional delivery effort.

4. 80% NPS improvement: Clients rated the experience higher due to 24/7 access, on-demand clarity, and consistent guidance.

5. 30% upsell conversion: Clients who completed the Collections were 30% more likely to book high-ticket advisory sessions or custom consulting engagements.
‍